About TracMap

History

In 2005 TracMap NZ was created by leading agricultural consultant Colin Brown, after he identified a gap in the market for a rugged and easy to use GPS Guidance and Mapping system, specifically designed for New Zealand conditions, including both dairy farms and rolling hill country.

Before starting design of the award winning TracMap units, considerable research of users needs was undertaken. This formed the basis for a purpose built unit that would meet the needs of contractors and farmers operating in New Zealand's demanding outdoor environment.

Since installing our 1st units in Trucks in October 2006 we have quickly grown to be the largest Ag GPS provider in the country, with Truck, Tractor, Bike, Effluent Management, Live Fleet Tracking and Aviation units now on the market. Over half the fertiliser spreading lorries in NZ use TracMap guidance systems. While accuracy in fertiliser spreading and tracking is still our core market, our customers continue to surprise us with the diversity of uses they find for TracMap units.

In more recent times we have expanded into other markets outside agriculture, and also outside NZ. Exports now make up 20 % of our sales, with that percentage growing every month.

Our design and build approach

Because our units have to operate in the demanding agricultural environment, including the presence of corrosive fertiliser dust, and outdoors in the rain, it is important they are designed and built by people who understand the demanding conditions our TracMap units have to operate in.

Our units are designed under contract by Auckland company Navico Asia Pacific, www.navico.co.nz who have considerable experience in designing marine electronics gear, including the well known NAVMAN and LOWRANCE brands.

Assembly is carried out by Trutest www.trutest.co.nz in their Auckland factory. Trutest have years of experience in the design and build of a range of electronic products, including electronic scales and electric fence controllers, which have a deserved reputation for reliability and performance in the field.


EDAC Electronics in Christchurch www.edacelectronics.com also had a significant input into early product development, and continue to supply the cellular components integral to the unit design, as well as many of the peripheral connections for the more complex installations.

All our software development is carried out in house by our own highly skilled software engineers.

We have expanded rapidly over the past 12 months, and now have sales reps who cover all of NZ, as well as distributors in USA, Australia, and other countries around the world.

We have a policy of "try before you buy", so you can be sure you are investing in a system which will provide the productivity and environmental gains you expect.

We are proud to be 100% NZ designed and owned.